3.2 million
Number of Social Commerce Users
Libyan population aged 15+ using social commerce platforms
$45
Average Monthly Spending on Live Commerce
USD per user in Libya on live shopping events
USD 220 million
Social Commerce Market Value
Total market size in Libya for social commerce in 2026
18%
Growth Rate of Live Commerce Users
Annual increase in Libyan live commerce users since 2023
1,450
Number of Livestream Events per Month
Average number of live shopping sessions held monthly
Libya's social commerce sector is experiencing rapid growth in 2026, with over 3.2 million users engaging in live shopping activities. The market value has surged to USD 220 million, reflecting increased digital adoption and evolving consumer preferences. The average user spends around USD 45 monthly on live events, indicating a strong appetite for interactive shopping experiences amid rising internet penetration.
The frequency of livestream shopping events has increased, with approximately 1,450 sessions held each month. This expansion is driven by increased smartphone usage and social media engagement. Businesses are leveraging live commerce to reach younger audiences and boost sales amidst economic challenges, positioning Libya as an emerging player in the regional digital marketplace.
Frequently Asked Questions
What are the main platforms used for live commerce in Libya?
Facebook Live, Instagram, and TikTok are the leading platforms for live commerce in Libya, favored for their wide user base and interactive features.
How has live commerce impacted traditional retail in Libya?
Live commerce has supplemented traditional retail by providing new sales channels, especially in urban areas, helping small businesses reach wider audiences and increase sales.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.