In Liberia, social commerce has rapidly expanded by 22% in 2026, driven by increased smartphone penetration and improved internet access. Approximately 35% of the population actively participates in live shopping events, indicating strong consumer engagement. The average user spends around USD 45 monthly on online purchases, reflecting growing trust in digital transactions and a burgeoning e-commerce ecosystem. Small businesses and influencers are key drivers, leveraging live streams to reach local audiences effectively.
The social commerce market in Liberia is now valued at approximately USD 54 million, showcasing significant growth potential. As digital literacy improves, more consumers are embracing live commerce for its convenience and interactive features. This trend not only boosts local economic activity but also opens new opportunities for entrepreneurs. Continued infrastructure investments and mobile payment innovations are expected to further accelerate social commerce adoption across the country.