Lesotho's digital advertising landscape is experiencing significant growth, with CTV ad spending reaching approximately USD 4.2 million in 2026. The increasing penetration of smart TVs and mobile devices contributes to expanding audiences and higher engagement levels. Marketers are shifting budgets towards CTV to tap into a more targeted and measurable audience segment, reflecting the country’s rising digital maturity.
The digital ad market now accounts for about 12% of Lesotho's total advertising expenditure, indicating a growing preference for online and CTV advertising channels. With an average weekly viewing time of 2.5 hours, advertisers have ample opportunities to reach consumers effectively. The CTR of 2.8% suggests a promising environment for digital ad investments, driven by increasing internet penetration and digital literacy.