Lebanon's digital advertising industry in 2026 shows significant growth, with CTV ad spending reaching an estimated $45 million. The increasing penetration of connected TVs and internet access has driven digital ad market share to 38%, reflecting a shift from traditional media to digital platforms. The rise in viewers, with around 1.2 million active monthly viewers, indicates strong consumer engagement with CTV content, creating new opportunities for advertisers.
The number of digital ad campaigns in Lebanon has surged to over 3,250, highlighting the expanding digital marketing ecosystem. Average ad revenue per capita stands at $7.50, demonstrating the country's rising digital advertising investments relative to its population size. This trend underscores Lebanon's evolving digital media landscape, driven by technological adoption and changing consumer behavior, despite ongoing economic challenges.