1.2 billion EUR
Total E-commerce Revenue
Latvia's e-commerce sector is expected to reach €1.2 billion in revenue by 2026.
65%
Online Shopping Penetration
Approximately 65% of Latvian internet users are projected to shop online in 2026.
58%
Mobile Commerce Share
Over half of e-commerce transactions are expected to be mobile-based.
€85
Average Transaction Value
The average online purchase value is estimated at €85 in 2026.
3,200
Number of E-commerce Retailers
Latvia will have around 3,200 active online retailers by 2026.
Latvia's e-commerce market is set to expand significantly by 2026, driven by increased internet penetration and digital literacy. The sector's revenue growth reflects broader regional digital transformation and consumer preferences shifting toward online shopping. Small and medium-sized enterprises increasingly adopt online platforms, contributing to a vibrant e-commerce ecosystem.
Mobile commerce continues to dominate, accounting for over half of transactions, emphasizing the importance of mobile-friendly websites and apps. As consumers become more comfortable with online payments and logistics improve, Latvia's e-commerce landscape is poised for sustained growth, attracting both local and international brands seeking entry into the Baltic digital market.
Frequently Asked Questions
What factors are contributing to Latvia's e-commerce growth?
Increased internet access, mobile device usage, improved logistics, and digital payment options are key drivers of Latvia's e-commerce expansion.
How does Latvia compare regionally in e-commerce adoption?
Latvia ranks high within the Baltic states, with digital adoption rates comparable to Estonia and Lithuania, positioning it as a regional e-commerce hub.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.