Laos's e-commerce sector is experiencing rapid growth, with revenue reaching approximately US$1.2 billion in 2026. The increase is driven by improved mobile access and expanding internet infrastructure, which facilitates more online transactions among consumers. The number of e-commerce users has surpassed 3.5 million, reflecting the country's rising digital engagement and shifting consumer preferences towards online shopping.
Mobile commerce dominates the market, accounting for 65% of transactions, supported by affordable smartphones and mobile payment options. The average transaction value has risen to US$35, indicating increased consumer confidence and higher-value purchases. Digital payment adoption remains crucial, with nearly half of all online transactions completed via digital wallets or bank transfers, signaling ongoing digital transformation in Laos.