CTV Ad Spending Statistics in Jordan (2026)

Jordan's digital advertising landscape is rapidly evolving, with CTV ad spending reaching an estimated USD 150 million in 2026. The growth is driven by increased internet penetration, smartphone adoption, and the popularity of streaming services like YouTube TV and Shahid. As digital budgets shift away from traditional media, brands are investing heavily in CTV to engage tech-savvy audiences, making it a key component of marketing strategies in Jordan.

The average Jordanian CTV viewer spends around 25 minutes daily watching ads, reflecting high engagement levels. With 4.2 million active users, advertisers are leveraging targeted campaigns on popular platforms to maximize ROI. The digital ad market now accounts for approximately 35% of total advertising expenditure, indicating a significant shift towards digital channels that offer measurable results and better audience insights.