Israel's CTV advertising market has experienced significant growth in 2026, with total revenues reaching approximately $350 million USD. The increasing penetration of smart TVs and streaming devices has driven more advertisers to allocate a quarter of their digital advertising budgets to CTV platforms. This trend reflects Israel's rapid digital adoption and shift towards targeted, high-engagement advertising channels.
With over 7.2 million CTV users, the country exhibits a thriving digital ecosystem that supports personalized advertising strategies. The average spend of nearly $49 per user indicates high engagement levels, while an 18% annual growth rate underscores the expanding influence of CTV advertising. Marketers leveraging this platform are capitalizing on Israel's tech-savvy population for better ad performance and ROI.