€35 billion
Total E-commerce Revenue
Ireland's e-commerce revenue in 2026
€85
Average Transaction Value
Average value per online purchase in Ireland in 2026
4.8 million
Number of Online Shoppers
Total online shoppers in Ireland in 2026
65%
Mobile Commerce Share
Percentage of e-commerce transactions via mobile devices
78%
E-commerce Penetration Rate
Percentage of internet users shopping online in Ireland
Ireland's e-commerce sector has experienced substantial growth, with revenue reaching €35 billion in 2026. The increasing smartphone adoption and improved digital infrastructure have contributed significantly to this surge. Irish consumers are more comfortable shopping online, driven by convenience and a broader range of products. Small and medium-sized enterprises are also expanding their online presence, boosting overall market size and competitiveness.
Mobile commerce now accounts for 65% of all online transactions, reflecting a shift towards mobile-first shopping experiences. The e-commerce penetration rate stands at 78%, indicating widespread adoption among internet users. This growth has fostered a dynamic digital economy, attracting international brands and fostering local startups. Continued investment in digital payment solutions and logistics will likely sustain this upward trajectory in Ireland's e-commerce landscape.
Frequently Asked Questions
What is driving e-commerce growth in Ireland?
Factors include rising smartphone usage, improved broadband, and a preference for convenient online shopping, especially post-pandemic.
Which sectors dominate Ireland’s e-commerce market?
Retail, electronics, and fashion are the leading sectors, with significant growth in online grocery and health products.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.