150
Total CTV Ad Spend (€ million)
Ireland's CTV advertising expenditure in 2026
18
Growth Rate (%)
Annual increase in CTV ad spending compared to 2025
2,500
Number of CTV Ad Campaigns
Total CTV advertising campaigns launched in Ireland in 2026
60
Average Campaign Budget (€ thousand)
Average budget per CTV ad campaign
65
CTV Reach (%)
Percentage of Irish digital TV viewers reached by CTV ads
Ireland's CTV advertising market in 2026 continues to expand rapidly, with spending reaching €150 million, reflecting a significant shift towards digital TV platforms. The 18% growth rate indicates strong advertiser confidence in CTV's effectiveness for engaging audiences. Campaigns are becoming more targeted, leveraging data-driven insights to maximize ROI, while the average campaign budget remains around €60,000, demonstrating healthy investment levels across brands.
The increasing reach, now at 65%, shows that a majority of Irish digital TV viewers are exposed to CTV ads, underscoring its importance in media strategies. As consumers shift towards streaming and on-demand content, advertisers are prioritizing CTV to capture attention. Overall, Ireland's digital advertising landscape in 2026 is characterized by innovation and growing consumer engagement, making CTV a key channel for brands aiming for higher visibility and conversions.
Frequently Asked Questions
What is driving the growth of CTV advertising in Ireland?
Factors include increased consumer streaming, data-driven targeting capabilities, and higher ad effectiveness compared to traditional TV.
How do Irish advertisers measure CTV campaign success?
Success is measured through engagement metrics, conversion rates, viewer reach, and return on ad spend (ROAS).
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.