$1.2 billion
Total Social Commerce Revenue
Iraqi dinars (IQD) equivalent to approximately 1.44 trillion IQD
4.5 million
Number of Active Social Commerce Users
Percentage of Iraq's internet population engaged in social commerce
$450 million
Live Commerce Transaction Volume
Value of live commerce transactions via platforms like Facebook Live
$267
Average Spend per User in Social Commerce
Average amount spent per active social commerce user in 2026
25,000
Number of Live Commerce Streamers
Content creators or sellers hosting live sales sessions in Iraq
In 2026, social commerce in Iraq has surged, with over 4.5 million active users generating approximately $1.2 billion in revenue. The growth is driven by increased internet penetration and smartphone adoption, making social media platforms vital for retail. Live commerce is particularly popular, with thousands of streamers engaging audiences and boosting direct sales. This trend reflects a shift towards more interactive and instant shopping experiences among Iraqis.
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Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.