The digital advertising landscape in Iraq is experiencing rapid growth, with CTV ad spending reaching an estimated 120 million USD in 2026. The increasing penetration of smart TVs and affordable internet has boosted consumer engagement, making CTV a vital channel for advertisers. As digital literacy improves, more brands are shifting budgets toward targeted CTV campaigns, reflecting broader digital transformation trends in the country.
With a growing base of approximately 8.5 million CTV users, Iraq's digital ad market is expanding swiftly. The average annual spend per user is around 14 USD, indicating rising consumer interest and advertiser confidence. The projected 28% annual growth rate highlights a vibrant and competitive environment, positioning CTV as a key driver of digital marketing strategies in Iraq over the coming years.