120
Total CTV Ad Spend (USD million)
Iran's connected TV advertising expenditure in 2026
35%
Percentage of Digital Ad Budget
Share of total digital advertising allocated to CTV in Iran
22%
Growth Rate of CTV Ad Spend
Annual increase in CTV ad expenditure from 2025 to 2026
1,200
Number of CTV Ad Campaigns
Number of active CTV advertising campaigns in Iran in 2026
USD 100,000
Average CTV Ad Spend per Campaign (USD)
Average investment per CTV ad campaign in Iran
Iran's digital advertising landscape is rapidly evolving, with CTV gaining significant traction. In 2026, the total ad spend on connected TV is projected to reach approximately USD 120 million, reflecting strong growth driven by increased internet penetration and smart device adoption. Marketers are reallocating budgets to CTV platforms, which now account for over a third of digital ad expenditures, indicating its strategic importance.
The surge in CTV advertising is supported by a rise in campaigns, totaling around 1,200 in 2026. With an average spend of USD 100,000 per campaign, brands are leveraging personalized content to target Iranian audiences more effectively. This trend highlights the increasing confidence of advertisers in CTV's ability to deliver measurable results and engage viewers across urban and rural areas.
Frequently Asked Questions
What is driving CTV ad growth in Iran?
Factors include rising internet access, increased smart TV ownership, and a shift towards digital media consumption among Iranians.
How does CTV advertising compare to traditional TV advertising in Iran?
CTV offers targeted, measurable campaigns with better ROI, making it a preferred choice over traditional TV for many advertisers.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.