CTV Ad Spending Statistics in Indonesia (2026)

Indonesia's CTV ad spending is projected to reach $820 million in 2026, reflecting rapid growth driven by increasing household internet penetration and the popularity of streaming services. As more consumers shift to digital content, brands are allocating a larger share of their advertising budgets to CTV platforms, which now comprise 18% of digital ad investments. The expanding CTV user base, now totaling around 45 million households, underscores the market's significant potential for advertisers seeking targeted engagement.

The annual growth rate of 25% indicates a robust expansion of the CTV advertising sector in Indonesia. Campaign costs have also risen, with an average expenditure of $12,000 per campaign, enabling brands to reach a broad and engaged audience. As digital literacy and access improve, CTV's role in Indonesia's advertising landscape will become even more critical, offering brands a powerful channel for brand awareness and consumer conversion.