€1.2 billion
Total E-commerce Revenue
Iceland's e-commerce revenue in 2026, reflecting steady growth in digital shopping.
€85
Average Transaction Value
Average value per e-commerce transaction in Iceland, indicating consumer spending patterns.
550,000
Number of Online Shoppers
Number of people shopping online in Iceland, representing a significant portion of the population.
65%
Mobile Commerce Share
Percentage of e-commerce sales conducted via mobile devices in Iceland.
78%
E-commerce Penetration Rate
Proportion of internet users in Iceland engaged in online shopping in 2026.
Iceland's e-commerce sector continues its robust expansion in 2026, with revenue reaching €1.2 billion. The increase in mobile commerce, now accounting for 65% of sales, underscores the country's shift towards mobile-friendly shopping experiences. Consumer confidence and digital infrastructure improvements have contributed to a higher e-commerce penetration rate of 78%, making online shopping a dominant retail channel.
The average transaction value of €85 suggests Icelandic consumers are willing to spend more online, driven by improved payment security and diverse product offerings. With over half a million online shoppers, the digital marketplace remains vital to Iceland's retail landscape, supporting local businesses and attracting international merchants.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.