Hong Kong's digital advertising landscape in 2026 is dominated by CTV, with spending reaching HKD 2.4 billion. The shift towards connected TV platforms reflects consumers' increasing preference for streaming content. The high penetration rate of 68% indicates widespread adoption of CTV devices, boosting targeted advertising opportunities and brand engagement.
Digital ad revenue in Hong Kong continues to grow rapidly, hitting HKD 12.8 billion in 2026. The average monthly CTV user base of over 3 million highlights the platform's reach. Marketers are allocating more budget per capita, emphasizing the importance of personalized and high-impact advertising strategies in the evolving digital ecosystem.