Honduras is experiencing rapid growth in e-commerce, with revenues reaching an estimated 1.2 billion USD in 2026. The increasing internet penetration and smartphone usage are driving more consumers to shop online, especially through mobile devices which account for 62% of transactions. This trend reflects the country’s digital transformation and expanding digital economy, offering new opportunities for local businesses and international brands alike.
Despite the growth, Honduras still faces challenges such as limited logistics infrastructure and digital payment adoption. However, the rising number of e-commerce platforms—over 150 by 2026—indicates a robust and competitive landscape that is expected to continue expanding. The average spend per shopper is projected at 342 USD, demonstrating growing consumer confidence and spending power in the online marketplace.