1.2 million
Number of social commerce users
Guyana's social commerce user base in 2026 has expanded significantly, driven by increased smartphone adoption and digital literacy.
$15
Average daily live commerce sales per user
Consumers in Guyana spend an average of $15 daily on live commerce platforms, reflecting growing trust and platform variety.
G$1.8 billion (USD 8.7 million)
Total social commerce revenue
Social commerce in Guyana generated approximately G$1.8 billion in 2026, indicating robust growth in online shopping activities.
35%
Percentage of e-commerce sales via live streams
Over a third of all e-commerce transactions are now conducted through live streams, showcasing the popularity of live shopping events.
3,500
Number of active live commerce hosts
The country hosts around 3,500 active live commerce hosts, with many small businesses leveraging these platforms for sales.
Guyana's digital marketplace has experienced rapid growth in live and social commerce, with more consumers turning to online streams for shopping. The increase in social media penetration and improved internet infrastructure have been key drivers, making online shopping more accessible across urban and rural areas. Local businesses now actively engage in live commerce, expanding their reach and boosting sales in a competitive digital environment.
The rising engagement in live streams indicates a shift in consumer behavior, favoring interactive and real-time shopping experiences. As social commerce matures, companies are investing more in influencer partnerships and live event promotions. This trend not only enhances consumer trust but also creates new revenue streams for small and medium enterprises, positioning Guyana as a notable emerging market in digital commerce.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.