Live Commerce and Social Commerce Statistics in Guinea-Bissau (2026)

Guinea-Bissau has experienced significant growth in social and live commerce by 2026, driven by increased internet penetration and mobile device usage. Nearly half of internet users actively participate in live shopping, boosting local brands and small businesses. The average daily spend reflects rising consumer confidence, supported by affordable mobile data plans and digital payment options, making online buying more accessible across the country.

The live commerce ecosystem continues to expand with over 15,000 active hosts engaging audiences through interactive sessions. This trend has created new economic opportunities, especially in rural areas, by enabling entrepreneurs to reach wider markets. As digital literacy improves, social commerce in Guinea-Bissau is poised for sustained growth, transforming traditional retail and fostering economic inclusion.