45 million
E-commerce Revenue (USD)
Guinea-Bissau's e-commerce sector is expected to generate $45 million in 2026, reflecting steady growth in digital transactions.
65%
Mobile Penetration Rate
Mobile phone usage is projected to reach 65%, facilitating increased access to online shopping platforms.
12%
Online Shopper Percentage
Approximately 12% of the population is anticipated to actively shop online in 2026.
38%
Digital Payment Adoption
Over a third of transactions are expected to be completed via digital payment methods.
USD 38
Average E-commerce Transaction Value
The average online purchase value is projected to be around $38, indicating modest but growing consumer spending.
Guinea-Bissau's e-commerce market is experiencing gradual expansion, driven by rising mobile penetration and increased internet accessibility. The projected revenue of $45 million in 2026 demonstrates an emerging but still nascent digital economy, with significant potential for growth as infrastructure improves.
Consumer confidence in online shopping is improving, supported by digital payment adoption and expanding logistics networks. As more consumers become comfortable with digital transactions, e-commerce is poised to become a vital component of the country's retail landscape, offering new opportunities for local entrepreneurs and international businesses alike.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.