Guatemala's e-commerce revenue is expected to reach $1.2 billion in 2026, driven by increased internet penetration and mobile device usage. The growth reflects expanding digital infrastructure and consumer trust in online shopping platforms. As more Guatemalans access the internet, e-commerce becomes a vital part of the retail landscape, with a rising number of online shoppers surpassing 3.8 million.
The average transaction value of $65 indicates growing consumer confidence and spending power. Mobile commerce dominates, accounting for 72% of online transactions, emphasizing the importance of mobile-friendly platforms. The penetration rate of 35% highlights significant growth potential, as more internet users embrace digital shopping options across the country.