Digital Advertising Statistics in Guatemala (2026)

Guatemala's digital ad market is experiencing rapid growth, with a projected total spend of USD 125 million in 2026. CTV advertising continues to expand, capturing nearly 28% of the digital ad budget, reflecting increased consumer engagement with streaming platforms. The rising internet penetration rate of 68% indicates broader access to digital media, fueling this growth and opening new avenues for advertisers targeting diverse demographics.

CTV viewership has become a significant part of Guatemalans' media consumption, with an average of 4.5 hours watched per month. Advertisers are increasingly shifting budgets toward CTV due to its targeted nature and higher engagement levels. As digital infrastructure improves and consumer habits evolve, Guatemala's digital advertising landscape is set to become more sophisticated, with CTV playing a pivotal role in marketing strategies.