€12.5 billion ($14.0 billion)
Total E-commerce Revenue
Greece's e-commerce revenue is expected to reach €12.5 billion in 2026.
55%
Online Retail Penetration Rate
Over half of retail sales in Greece will be conducted online by 2026.
8.2 million
Number of E-commerce Users
Approximately 8.2 million Greeks will shop online in 2026.
€1,520 ($1,700)
Average E-commerce Spend per Capita
The average Greek consumer will spend €1,520 annually online.
65%
Mobile Commerce Share
Mobile devices will account for 65% of e-commerce transactions in Greece.
In 2026, Greece's e-commerce sector will see substantial growth, with revenues reaching €12.5 billion. This reflects increased internet adoption, improved digital infrastructure, and changing consumer preferences towards online shopping. Small and medium-sized businesses are expanding their online presence, contributing to the sector's overall expansion.
The rise in mobile commerce, which will comprise 65% of transactions, highlights the importance of mobile-friendly platforms. As digital literacy improves and payment security advances, Greece's e-commerce market is poised for continued growth, making it a vital component of the country's retail landscape.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.