250
Total CTV Ad Spend (€ million)
Increased from €180M in 2025, reflecting rapid digital ad growth
35%
Percentage of Digital Ad Budget
CTV accounts for over a third of Greece's digital advertising expenditures
4.2
Number of CTV Users (millions)
Rising adoption of smart TVs and streaming devices across Greece
85
Average CTV Ad Viewership Time (minutes/day)
Consumers spend substantial time on connected TV platforms daily
38%
Growth Rate of CTV Ad Spend (2025-2026)
Strong year-over-year increase driven by digital transformation
Greece's connected TV advertising market is experiencing significant expansion in 2026, with ad spend reaching €250 million. The growth is fueled by increasing consumer adoption of smart TVs and streaming services, which now comprise over 4.2 million users nationwide. Marketers are reallocating budgets toward CTV, now representing 35% of the overall digital advertising spend, highlighting its growing importance in the digital ecosystem.
The average daily viewership on CTV platforms is 85 minutes, indicating high engagement levels. The rapid 38% growth rate in ad spending underscores the country's evolving media landscape and the shift towards targeted, data-driven advertising on connected devices. Businesses that leverage CTV are expected to see increased brand engagement and conversion rates in Greece's competitive market.
Frequently Asked Questions
What factors are driving CTV ad growth in Greece?
Increased smart TV penetration, streaming service popularity, and the shift to digital marketing strategies are key drivers.
How does CTV advertising impact Greek businesses?
CTV allows for targeted advertising, higher engagement, and better ROI, making it a vital component of digital marketing in Greece.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.