Germany's e-commerce sector continues its robust expansion in 2026, with revenue reaching 250 billion EUR. The increase is driven by rising smartphone adoption, improved logistics, and a shift towards digital shopping. With 62 million online shoppers, the market remains highly penetrated, reflecting widespread digital literacy and consumer trust.
Average order values are stable at 75 EUR, indicating a mature market with diverse product offerings. Mobile commerce accounts for nearly 70% of sales, emphasizing the importance of mobile-friendly platforms. The high penetration rate underscores the significant role e-commerce plays in Germany's retail landscape, shaping future strategies for businesses.