1.2 million
Number of live commerce users
Georgia
USD 320 million
Social commerce sales volume
Georgia
3.5
Average daily live commerce transactions per user
Georgia
45%
Percentage of online shoppers engaging in live commerce
Georgia
28%
Revenue from social commerce as a percentage of total e-commerce
Georgia
In 2026, Georgia has seen a rapid increase in live commerce participation, with over 1.2 million users engaging regularly. Social commerce sales have surged to USD 320 million, driven by popular platforms like Facebook and local apps. The average user now completes approximately 3.5 transactions daily, reflecting higher consumer trust and engagement with live and social selling formats.
The integration of live commerce into mainstream online shopping has significantly boosted overall e-commerce revenue. Nearly half of online shoppers participate in live sessions, indicating a shift toward more interactive shopping experiences. Businesses are leveraging live streams to boost sales and enhance customer relationships, marking a digital transformation in Georgia's retail landscape.
Frequently Asked Questions
What are the main platforms for live commerce in Georgia?
Major platforms include Facebook Live, Instagram, and local apps like TBC Bank's online shopping features, which are gaining popularity among consumers.
How has live commerce impacted traditional retail in Georgia?
Live commerce has expanded sales channels, reducing reliance on physical stores, and offering consumers more convenient, interactive shopping options.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.