Georgia's e-commerce sector is experiencing rapid growth, with revenues reaching approximately $1.2 billion in 2026. The increasing internet penetration and smartphone adoption have contributed significantly to the expansion of online shopping. Consumers are becoming more comfortable with digital transactions, leading to higher online shopping penetration and transaction values.
The mobile commerce segment dominates the market, accounting for over 60% of transactions. As infrastructure improves and digital literacy increases, Georgia's e-commerce landscape is expected to continue its upward trajectory, further boosting economic activity and consumer convenience.