120.5
CTV Ad Spend (USD millions)
Projected total spent on connected TV advertising in Georgia in 2026
65
Digital Ad Market Share (%)
Share of digital advertising within overall ad spend in Georgia in 2026
3.2
Average CTV Ad Viewership (millions)
Average monthly CTV viewers per household in Georgia in 2026
4.8
Number of CTV Users (millions)
Total number of connected TV users in Georgia in 2026
78
Ad Recall Rate (%)
Percentage of viewers who recall CTV ads in Georgia in 2026
The average CTV viewership per household is anticipated to be around 3.2 million monthly viewers, indicating high engagement levels. With nearly 4.8 million CTV users, advertisers can leverage precise targeting to enhance campaign effectiveness. The high ad recall rate of 78% suggests strong viewer engagement and the effectiveness of CTV advertising strategies in Georgia.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.