3.5%
E-commerce Conversion Rate
Projected average conversion rate for online stores in Gambia in 2026
$45 million USD
Total E-commerce Revenue
Estimated total revenue generated from online sales in Gambia in 2026
1.2 million
Number of E-commerce Users
Number of active online shoppers in Gambia in 2026
65%
Mobile E-commerce Penetration
Percentage of online purchases made via mobile devices in Gambia in 2026
78%
Digital Payment Adoption Rate
Percentage of online shoppers using digital payment methods in Gambia in 2026
Mobile commerce dominates the Gambia market, accounting for 65% of online transactions. With over 1.2 million active e-commerce users, businesses are expanding their online presence to cater to this growing digital consumer base. Continued investments in digital infrastructure and payment security are likely to further boost e-commerce growth in the country.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.