Gabon’s e-commerce market is experiencing steady growth, with a conversion rate of 2.8% in 2026, reflecting increased consumer confidence and improved digital infrastructure. The total online retail revenue is projected at ₭120 billion, showcasing rising online spending among Gabon's increasingly connected population. Mobile commerce dominates nearly two-thirds of transactions, emphasizing the importance of mobile-friendly platforms for retailers.
The average order value remains around ₭100,000, indicating a shift toward higher-value purchases online. As internet penetration deepens and smartphone usage expands, more Gabonese consumers are embracing online shopping. This trend is expected to continue, driven by improved logistics, digital payment options, and a growing middle class eager to engage in digital commerce.