Finland's e-commerce revenue is projected to reach EUR 12.5 billion in 2026, driven by increased smartphone usage and digital infrastructure. The dominance of mobile commerce highlights Finnish consumers' preference for shopping via smartphones, accounting for approximately 68% of transactions. With a high online retail penetration rate of 78%, the Finnish market continues its rapid digital transformation, fostering growth for local and international retailers.
The average order value remains around EUR 85, reflecting stable consumer spending habits. The number of e-commerce users is expected to hit 4.2 million, indicating widespread digital adoption across the country. As Finland maintains its position as a highly connected nation, businesses are investing more in personalized online experiences and secure payment options to capitalize on this expanding digital economy.