210
CTV Ad Spending (Million EUR)
Finland's projected CTV ad expenditure in 2026
58
Digital Ad Market Share (%)
Share of digital advertising within total media ad spend
2.9
Number of CTV Users (Millions)
Finnish households using connected TV devices in 2026
72
Average CTV Ad Spend per User (EUR)
Average annual CTV ad expenditure per user in Finland
18
Growth Rate of CTV Ad Spending (%)
Projected annual growth rate of CTV ad spending in Finland
Finland is experiencing a significant surge in CTV advertising, with an estimated 210 million euros spent in 2026. The digital ad market continues to expand rapidly, now accounting for over half of all media ad investments, driven by increased consumer engagement with connected TVs and streaming platforms. Finnish advertisers are increasingly shifting budgets to digital formats, leveraging targeted and interactive CTV ads to reach tech-savvy audiences.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.