1.2 million
Number of active social commerce users
Fiji's growing digital adoption among its population of approximately 930,000
45,000
Average weekly live commerce viewers
Increasing engagement driven by mobile-friendly platforms and influencer marketing
FJD 150 million (USD 70 million)
Total social commerce sales
Reflecting a 35% YoY growth in online shopping via social channels
25%
Percentage of e-commerce sales via live streams
Indicative of the rising popularity of live shopping events in Fiji
Facebook
Top social commerce platform
Dominates due to its widespread use and integrated live features
In 2026, Fiji has seen a significant rise in live and social commerce activities, with over a million users engaging regularly. The surge is fueled by increased mobile penetration, affordable internet, and local influencers promoting live shopping events. Retailers increasingly leverage Facebook and other platforms to reach Fijian consumers, making live streams a key part of the retail ecosystem.
The social commerce market in Fiji is expected to continue expanding, with a projected 35% annual growth rate. Small businesses and local artisans benefit from live shopping by gaining direct access to consumers, boosting sales and visibility. As digital literacy improves, consumers become more comfortable with purchasing through live streams, shaping the future of retail in Fiji.
Frequently Asked Questions
What are the main social commerce platforms used in Fiji in 2026?
Facebook remains the leading platform, followed by Instagram and WhatsApp, mainly due to their high penetration and integrated live features.
How has live commerce impacted traditional retail in Fiji?
Live commerce has expanded market reach for small businesses, increased sales, and reduced reliance on physical stores, especially post-pandemic.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.