Fiji's e-commerce sector has experienced rapid growth, with revenue reaching approximately FJD 320 million in 2026. The increased smartphone penetration and improved internet infrastructure have driven more consumers to shop online, expanding the digital economy. Local businesses are increasingly adopting online platforms to reach customers, boosting overall market size.
The majority of transactions are conducted via mobile, accounting for 65%, which highlights the importance of mobile-friendly platforms. As online shopping becomes more mainstream, the average transaction value has increased to FJD 265, indicating higher consumer confidence and spending capacity. E-commerce penetration among internet users has surpassed half of the population, signaling a mature digital environment for future growth.