1.2 million
Number of social commerce users
Total social commerce users in Eswatini, representing 65% of the population.
$45 million
Live commerce transaction volume
Value of live commerce transactions conducted in 2026.
2.3 hours
Average daily social commerce engagement per user
Average time spent daily on social commerce platforms.
78%
Mobile social commerce penetration
Percentage of users accessing social commerce via mobile devices.
22%
Social commerce revenue as % of total ecommerce
Share of total ecommerce revenue generated through social commerce channels.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.