Eswatini's CTV advertising market is experiencing rapid growth in 2026, driven by increased smart TV adoption and mobile internet penetration. The total ad spend on connected TV platforms is expected to reach USD 4.2 million, reflecting an 18% growth rate from the previous year. This shift indicates a strategic move by local brands to target consumers through more engaging digital channels, especially as traditional media consumption declines.
With nearly half of the households owning smart TVs, advertisers are allocating a significant portion of their budgets to CTV to maximize reach and engagement. The average ad spend per household is estimated at USD 62.50, showcasing the increasing value placed on digital advertising. As internet infrastructure improves, Eswatini's digital ad ecosystem is poised for continued expansion, offering new opportunities for local and international marketers.