Equatorial Guinea's e-commerce sector is rapidly growing, with a conversion rate of 2.8% in 2026. The rise in mobile commerce, now accounting for 65% of transactions, reflects increased smartphone adoption and internet access. The total revenue of $120 million USD indicates expanding digital retail activity, driven by improved payment infrastructure and consumer confidence.
Despite the growth, challenges remain such as limited logistics infrastructure and digital payment options. However, the increasing number of 1.2 million online shoppers and higher average order values suggest a promising future for e-commerce development in Equatorial Guinea, especially as digital literacy improves and infrastructure investments continue.