El Salvador's digital advertising market is experiencing rapid growth in 2026, driven by increased CTV adoption and mobile device usage. CTV ad spend is expected to reach $45 million, reflecting a significant shift towards connected TV platforms. Mobile advertising continues to dominate with over two-thirds of total digital ad expenditure, emphasizing the importance of mobile-first strategies for brands.
The high CTV household penetration of 58% indicates substantial consumer engagement with connected TV content. Marketers are leveraging this growth by increasing digital ad impressions, which average over 1,250 per user each month. These trends suggest a vibrant digital landscape, presenting new opportunities for targeted advertising and audience engagement in El Salvador.