Egypt's social commerce ecosystem is rapidly expanding in 2026, with a market value surpassing USD 2 billion. The widespread adoption of live streaming platforms has significantly boosted consumer engagement, accounting for nearly half of all social commerce transactions. With over 38 million users actively participating, businesses leverage live sessions to showcase products, driving higher sales and brand visibility.
The average expenditure per user continues to rise, reflecting increased trust and comfort with online shopping via social channels. Platforms are innovating with interactive features to enhance live shopping experiences, making Egypt a notable emerging market for live commerce in the Middle East. This growth indicates a shift toward more digital and social-driven retail landscapes, opening new opportunities for local and international brands.