USD 2.3 billion
Total E-commerce Revenue
Market size in 2026
45%
Live Commerce Penetration Rate
Percentage of online shoppers engaging in live commerce
4.8 million
Social Commerce Users
Number of social commerce users in the country
3.2 sessions
Average Monthly Live Shopping Sessions
Per active user
68%
Mobile Commerce Share
Percentage of total e-commerce sales via mobile devices
The Dominican Republic's e-commerce sector is projected to reach USD 2.3 billion in revenue by 2026, with live commerce driving a significant portion of this growth. Nearly half of online shoppers are now participating in live shopping events, reflecting increased consumer trust and the rise of digital influencers. Social media platforms like Instagram and Facebook are central to this trend, fueling engagement and sales.
Mobile devices remain the primary access point for e-commerce, accounting for 68% of transactions. With over 4.8 million social commerce users, businesses are investing heavily in live video content to connect with their audiences. The average user participates in about 3.2 live shopping sessions per month, indicating strong consumer interest and the potential for further market expansion.
Frequently Asked Questions
What is the future outlook for live commerce in the Dominican Republic?
Live commerce is expected to continue growing rapidly, driven by increasing internet penetration, smartphone usage, and digital marketing efforts, making it a key sales channel by 2026.
Which social media platforms are most popular for social commerce in the Dominican Republic?
Instagram and Facebook are the leading platforms for social commerce, facilitating live shopping and influencer collaborations in the country.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.