Dominica's digital advertising sector is rapidly growing, with CTV ad spend reaching USD 3.2 million in 2026, driven by increased internet access and consumer consumption of streaming content. The total digital ad spend has surged to USD 5.8 million, reflecting a shift towards online marketing channels. The high internet penetration of 85% demonstrates a digitally connected population, providing ample opportunities for advertisers to target audiences effectively.
Mobile device usage remains dominant, with 78% of Dominica's population accessing the internet via smartphones. Digital ad reach is expanding, now covering 72% of the population, signifying the effectiveness of digital campaigns. As Dominica advances in digital infrastructure, businesses are increasingly investing in targeted advertising, especially through connected TV platforms, to engage consumers and boost economic growth.