€2.15 billion
Total Digital Ad Spend
Projected digital advertising expenditure in Denmark for 2026
€410 million
CTV Ad Spend
Spending on connected TV advertising in Denmark in 2026
68%
Digital Ad Market Share
Percentage of total ad spend attributed to digital channels in Denmark
€25
Average Digital Ad CPM
Average cost per thousand impressions for digital ads in Denmark
78%
Smart TV Penetration Rate
Percentage of households with smart TVs in Denmark in 2026
Denmark's digital advertising market is experiencing robust growth, with total digital ad spend reaching €2.15 billion in 2026. CTV advertising continues to expand rapidly, capturing €410 million of this budget, reflecting increased consumer engagement with streaming platforms. The high penetration of smart TVs at 78% further fuels this growth, making CTV a dominant channel for advertisers targeting Danish consumers.
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Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.