The Democratic Republic of Congo's social commerce sector is experiencing rapid growth, with an estimated 12 million active users by 2026. Mobile devices dominate transactions, accounting for 68% of sales, reflecting widespread mobile internet access. Live commerce streams attract around 8.5 million viewers daily, indicating strong consumer engagement and increasing trust in online sellers.
This expanding digital economy is projected to generate USD 1.2 billion annually, signaling significant opportunities for local entrepreneurs and international brands. As internet infrastructure improves, social commerce is expected to become a primary shopping channel for many Congolese consumers, driving more innovative marketing and payment solutions tailored to local needs.