The Czech Republic's connected TV ad spend projected to reach €220 million in 2026 reflects a significant shift towards digital and streaming platforms. The increasing penetration of smart TVs and affordable internet access are key drivers of this growth, indicating a robust digital advertising ecosystem. Marketers are prioritizing CTV for its targeted advertising capabilities and high user engagement, making it a vital part of the media mix.
Czech consumers are spending over an hour daily on connected TV platforms, demonstrating high engagement levels that make CTV advertising highly effective. With 4.2 million users, the market is mature enough for advertisers to achieve substantial reach and ROI. As digital ad market share continues to grow, brands are reallocating budgets toward CTV to capitalize on its targeted and measurable advertising opportunities.