Cyprus's e-commerce sector is projected to reach €1.2 billion in revenue by 2026, reflecting steady growth driven by increased internet access and digital payment adoption. With a 65% market penetration, more Cypriots are shopping online, indicating a mature digital economy. The average transaction value of €85 suggests consumers are becoming more comfortable with online purchases, including higher-value goods and services.
Mobile commerce continues to dominate Cyprus's e-commerce landscape, accounting for over half of sales. The rising smartphone penetration and improved mobile shopping experiences are fueling this trend. Businesses should focus on mobile-optimized platforms and secure payment options to capitalize on this growth. Overall, Cyprus's digital commerce environment is becoming increasingly robust, supporting local retailers and international brands alike.