Costa Rica's digital advertising landscape in 2026 is marked by robust growth, with CTV ad spending reaching approximately $120 million USD. The increasing internet penetration and rising consumer engagement on digital platforms have fueled advertisers' shift towards connected TV formats. This trend reflects a broader digital transformation in the country, aligning with global shifts towards programmatic and targeted advertising strategies.
The digital ad market now accounts for 35% of all advertising revenue in Costa Rica, driven by a 12% annual growth rate. Viewership on CTV platforms continues to expand, with an average of 4.5 million viewers monthly. This surge indicates a significant shift from traditional media, emphasizing the importance of digital channels for advertisers aiming to reach Costa Rican audiences effectively.