In 2026, Comoros has seen a significant rise in live commerce, with 150,000 active users engaging in social sales. The total sales value reached USD 25 million, reflecting increasing consumer trust and digital adoption. Mobile devices dominate shopping behavior, with 65% of social commerce transactions happening via smartphones, emphasizing the importance of mobile-friendly platforms.
Facebook Live remains the leading platform for live commerce in Comoros, driven by its widespread use and ease of access. Consumer engagement is high, with users conducting an average of over three transactions daily. This growth indicates a shift toward digital retail, opening new opportunities for local businesses and entrepreneurs to expand their reach across the country.