By 2026, Comoros is expected to see a significant increase in CTV ad spending, reaching approximately $2.4 million USD. The digital advertising landscape is rapidly evolving, with CTV capturing a larger share of marketing budgets, now accounting for 15% of total digital ad expenditures. Comorian consumers are increasingly engaging with streaming content, making CTV a strategic channel for brands seeking targeted outreach.
The average daily viewership on CTV platforms is projected to be around 45 minutes per user, indicating growing consumer interest. Local businesses are embracing digital advertising, with about 12 active advertisers on CTV platforms, and 35% of companies planning to incorporate CTV into their marketing strategies. This shift suggests a maturing digital economy, driven by increased internet access and mobile device usage across Comoros.