Colombia's digital advertising landscape is rapidly evolving, with CTV ad spending reaching approximately $210 million in 2026. The sector now accounts for about 35% of the country's total digital ad budget, reflecting strong growth in connected TV consumption driven by increased internet penetration and smart device adoption. The number of CTV viewers is estimated at around 19 million, supporting brands' expanding investment in targeted video advertising.
The annual growth rate of 18% demonstrates Colombia's expanding digital ad market. Advertisers are willing to spend an average of $15,000 for 30-second ads on CTV platforms, signaling confidence in the medium's effectiveness. As CTV continues to gain popularity, its role in advertising strategies is set to increase, making it a crucial component of Colombia's digital marketing ecosystem.