$150 million
CTV Ad Spending
Projected Chilean CTV advertising expenditure in 2026
65%
Digital Ad Market Share
Share of total advertising revenue from digital channels in Chile
22,500
Number of Digital Ad Campaigns
Estimated digital advertising campaigns run in Chile in 2026
$7,200
Average Digital Ad Spend per Business
Average digital advertising budget per business in Chile
89%
Internet Penetration Rate
Percentage of Chileans with internet access in 2026
Chile's digital advertising landscape is rapidly expanding, with CTV becoming a major platform for brands targeting urban and tech-savvy audiences. In 2026, CTV ad spend is expected to reach $150 million, reflecting increased consumer engagement with streaming services and smart TVs. This growth indicates a shift from traditional media, emphasizing the importance of digital strategies for advertisers seeking to maximize reach.
The digital ad market now constitutes 65% of Chile's total advertising revenue, driven by widespread internet access, which stands at 89%. Businesses of all sizes are investing heavily in digital campaigns, averaging $7,200 per enterprise. The proliferation of affordable smart devices and streaming services has contributed to this trend, making Chile a noteworthy emerging market for digital and CTV advertising.
Frequently Asked Questions
What is driving the growth of CTV advertising in Chile?
Increased consumer adoption of streaming services and smart TVs, along with growing digital media consumption, are major factors fueling CTV ad spend in Chile.
How much are Chilean businesses investing in digital advertising by 2026?
On average, Chilean businesses are expected to spend around $7,200 each on digital advertising campaigns in 2026.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.